The Body Positive Revolution: Why Brands and Retailers Must Embrace Inclusivity In-Store for all sizes
As a personal stylist, I have seen firsthand the struggles that women face when it comes to finding clothing that fits them well and makes them feel confident. Oftentimes, women who wear larger sizes are forced to shop only online, where they have more options, but miss out on the experience of trying on clothes in a physical store. It's time for retailers and brands to step up their game and include all sizes and styles in their physical stores, not just online. Women need to stop hearing “I am sorry, we don’t carry that size in-store, but visit our website we have many options there for you". I remember having to say those same words during my time in the retail world, and seeing the disappointment in their eyes. I felt ashamed that these women were being underserved because of their size.
The lack of inclusivity in physical stores can be a major obstacle for women who want to feel confident and comfortable in their clothing choices. Not being able to find clothing that fits well can lead to negative feelings about one's body, which can damage self-confidence and self-esteem. It's important for retailers and brands to recognize this and take steps to be more inclusive.
One of the key ways retailers can do this is by stocking a wide range of sizes in their stores. This means offering sizes that cater to women of all shapes and sizes, not just smaller sizes. By doing so, retailers can help women feel validated and valued, no matter what their body type is.
Another way retailers can be more inclusive is by focusing on the design and construction of their clothing. Many brands and retailers have a tendency to create clothing that is designed for smaller, slimmer bodies. This can make it difficult for larger women to find clothing that fits well and flatters their bodies. By designing clothing that is specifically made for larger bodies and taking into account the unique needs and preferences of these women, retailers can help boost their confidence and make them feel more comfortable in their clothes.
Finally, retailers can also be more inclusive by diversifying their advertising and marketing campaigns. By featuring women of all ages, shapes, and sizes in their advertising, brands and retailers can help make all women feel seen and valued. This in turn will help boost confidence and encourage women to shop with brands that truly value and celebrate all body types.
In conclusion, it's time for retailers and brands to up their game when it comes to inclusivity. By offering a wide range of sizes, designing clothing specifically for larger bodies, and diversifying their marketing and advertising efforts, they can help boost the confidence of women of all shapes and sizes. When women feel confident and comfortable in their clothing choices, they are more likely to feel empowered in all other areas of their lives as well.
